Povora's cameras roll all match. We turn that live feed into a sponsor-funded fan experience.
SportsFirst builds and runs a sponsor-activation platform for live sports. Povora, a specialist point-of-view broadcast-camera supplier across many sports, has always-on feeds that are the perfect canvas, and refers its customers to us. Fans watch free; sponsors fund it; everyone gets measurable value.
Strip it back to what's actually true
Before the tech, the logic. Four facts about a live POV feed lead to one unavoidable conclusion about how to monetise it.
Don't sell the feed to fans. Convert unused live footage into sponsored attention + consented data.
Fans watch free. Sponsors fund it. SportsFirst builds and runs the platform. Povora refers the customers. Every incentive lines up.
Who does what
Povora is the channel: its POV cameras are already in the venue across American football, UFC, baseball, basketball and more, so it refers those rights holders to the activation platform.
SportsFirst builds and maintains a sponsor-activation platform for live sports.
POV broadcast-camera specialist (cap / body / ear cams, RF vests) across many sports. Provides the live feed and refers its customers.
Brand pays for the activation and receives branded reach, engagement and consented audience data.
How it all works, end to end
Three planes. Povora owns the capture at the venue, SportsFirst builds & maintains the platform for sponsors & clients, and the audiences sit on top. Everything below the encoder is us; Povora's workflow doesn't change.
What a fan at home actually does
The whole model only works if this is effortless. It is: watch, scan, play, get rewarded. Everything the sponsor wants sits quietly inside these six beats.
Watching the game
On the big screen, director cutting the main broadcast feed.
Sees the prompt
"Ref Cam by Coca-Cola" with a QR code appears on broadcast.
Scans the code
QR opens the branded stream, no app, no payment.
Plays & opts in
Joins a prediction or spin-to-win; shares details to unlock the reward.
Watches the POV feed
Live angle alongside the TV, the shot the director never cuts to.
Gets the offer
Sponsor coupon (e.g. £10 off £50), plus a follow-up email.
How a brand goes from signature to measured ROI
This is where the money is, so it gets the detail. Eight steps take a sponsor from buying the slot to a post-match report they can renew against, most of it self-serve inside the SportsFirst activation portal.
Sign on the activation
Pre-match · SalesThe rights holder (referred by Povora) sells the sponsor a "POV cam presented by <brand>" package. Objectives are set: reach, data opt-ins, or coupon redemptions.
Pick an activation format
Pre-match · BuildChoose from no-code templates, spin-to-win, live predictor, trivia, scratch & win, poll. No developers needed on the brand side.
◆ industry-standard gamification patternBrand the experience
Pre-match · BuildDrop in logo, colours and the offer (e.g. £10 off £50). Set the format, banner, square feed or full second-screen overlay on the POV stream.
Go on-screen
Match day · LaunchSportsFirst generates the QR / short link; the broadcaster drops it on the TV feed. One scan and the fan is in the branded stream.
Engage in real time
Match day · LiveInteractive widgets fire against live moments, predict the next call, rate the play, spin the wheel, with a leaderboard to keep fans watching the POV feed.
◆ predictions · quizzes · quests · leaderboardsCapture consent & data
Match day · LiveTo claim the reward, fans opt in, email, demographics, device signals, game performance, captured with explicit consent and passed to the sponsor's database.
Reward & redeem
Match day → afterCoupon is delivered instantly and redemption is tracked, so the sponsor sees not just reach but real conversions.
Report, retarget & renew
Post-match · ROIA dashboard shows reach, watch time, engagement, opt-ins and redemptions. A follow-up email campaign retargets the audience, and gives the brand a reason to renew across fixtures.
The interactive moments a brand can run
These are the proven gamified formats we build into the POV second screen, the same mechanics leading sports platforms use to drive engagement and data capture.
Fans spin a branded wheel for coupons or prizes, a proven data-capture magnet that can generate 1,000+ entries per activation.
Predict the next call, penalty or play against the live POV moment. Sponsor-branded, leaderboard-driven.
Branded quizzes and daily questions that bring fans back between matches.
Instant-win coupon reveal tied to the opt-in, e.g. a Greggs or Nando's voucher, the payoff that closes the loop.
One-tap polls and play ratings, low-friction engagement that still captures a signal.
Multi-match quests and points that build a returning, loyal sponsored audience.
Formats and mechanics referenced from proven sports fan-engagement platforms. Example predictions, quizzes, quests, gamification; powering Super Bowl, FIFA World Cup and NCAA activations. We also got 50+ no-code sponsor-activation templates, spin & win, data capture. SportsFirst builds the equivalent, wired directly to Povora's live POV feed.
Why each stakeholder says yes
A second-screen product only ships if it pays off for the whole value chain. Here's the deal for each side.
Builds and operates the streaming platform, sponsor-activation portal and consent-data pipeline; runs each pilot.
A repeatable, referral-fed product on top of the sports-tech integration work we already do for teams and federations.
Brings the POV hardware to each venue and refers its customers to the activation platform, no new product to build.
A new revenue line + stickier client relationships, its always-on feed becomes a monetised asset, referral upside included.
Airs the feed, drops the QR on screen, and sells the activation to a sponsor, nothing added to the production workflow.
A new sponsorship inventory slot and a richer second-screen product at no extra production cost.
Funds the activation and lends the brand to the stream instead of buying spot ads.
Branded reach + consented audience data and trackable coupon redemption, the cookie-level insight brands ask for.
Scans a QR, watches the POV angle, plays a quick game.
A free, exclusive angle + a reward, the shot the broadcast director never cuts to, plus a coupon.
Three building blocks
Streaming as a Service
Ingest Povora's RTSP feed, host it, and scale it for match-day audiences.
- RTSP / encoder ingest from the venue
- Cost modelled per 10k / 100k concurrent viewers
- Packaged as a standalone revenue stream
Sponsor Activation Portal
No-code portal to wrap the stream in the sponsor's world.
- Spin & win, predictions, trivia, polls
- Publish as banner, thumbnail or square feed
- On-screen QR generation & coupon flows
Consent-Based Data
Turn viewership into audience the sponsor can act on.
- Device-aware capture (mobile vs web)
- Explicit consent & profile capture
- ROI reporting & follow-up email campaigns
Fans pay nothing. Sponsors pay for scale.
Revenue comes from the brand, not the viewer. Platform cost scales with concurrent audience, so the sponsor conversation is simple: this much reach costs this much to serve. Povora shares in the upside on every customer it refers.
| Concurrent audience | What the platform does | Cost basis |
|---|---|---|
| 10,000 | Regional / single-match activation | modeled in pilot |
| 100,000 | Marquee fixture, national sponsor | modeled in pilot |
| Season | Recurring activation across fixtures | packaged rate |
// Figures modelled against a real event during the pilot, no guesswork before we've measured the feed. Povora referral share applied per deal.
SportsFirst
A sports-first software agency and system integrator building custom software and data products for teams, federations, leagues and startups, with in-house data engineering, an AI stack, and live-streaming infrastructure as a service.
× One event. One activation. Real numbers.
Rather than debate hypotheticals, we run a contained pilot: take one Povora POV feed, stand up a single sponsored activation, and measure what actually happens.
One fixture, one sponsor
A single POV feed wrapped in one branded activation with a live game and offer.
Cost · engagement · opt-in
Streaming cost per viewer, watch time, game plays, and consent opt-in rate.
A repeatable package
A proven cost model and activation Povora can take to every customer it refers.